The influence of affect on attitude

Priests of the medieval Catholic Church understood something about the relationship between affect and attitude. To instill the proper attitude in parishioners, priests dramatized the power of liturgy to save them from Hell in a service in which the experience of darkness and fear gave way to light and familiar liturgy. These ceremonies “were written and performed so as to first arouse and then allay anxieties and fears ” (Scott, 2003, p. 227): The service usually began in the dark of night with the gothic cathedral’s nave filled with worship-pers cast into total darkness. Terrifying noises, wailing, shrieks, screams, and clanging of metal mimicked the chaos of hell, giving frightened witnesses a taste of what they could expect if they were tempted to stray. After a prolonged period of this imitation of hell, the cathedral’s interior gradually became filled with the blaze of a thousand lights. As the gloom diminished, cacophony was supplanted by the measured tones of Gregorian chants and polyphony. Light and divine order replaced darkness and chaos (R. Scott, personal correspondence, March 15, 2004). This ceremony was designed to buttress beliefs by experience and to transfigure abstractions into attitudes. In place of merely hearing about “the chaos and perdition of hell that regular performances of liturgy were designed to hold in check ” (Scott, 2003), parishioners shoul

With a clean conscience: cleanliness reduces the severity of moral judgments.

Theories of moral judgment have long emphasized reasoning and conscious thought while downplaying the role of intuitive and contextual influences. However, recent research has demonstrated that incidental feelings of disgust can influence moral judgments and make them more severe. This study involved two experiments demonstrating that the reverse effect can occur when the notion of physical purity is made salient, thus making moral judgments less severe. After having the cognitive concept of cleanliness activated (Experiment 1) or after physically cleansing themselves after experiencing disgust (Experiment 2), participants found certain moral actions to be less wrong than did participants who had not been exposed to a cleanliness manipulation. The findings support the idea that moral judgment can be driven by intuitive processes, rather than deliberate reasoning. One of those intuitions appears to be physical purity, because it has a strong connection to moral purity

A hidden cost of happiness in children.

Happiness is generally considered an emotion with only beneficial effects, particularly in childhood. However, there are some situations where the style of information processing triggered by happiness could be a liability. In particular, happiness seems to motivate a top-down processing style, which could impair performance when attention to detail is required. Indeed, in Experiment 1, 10- to 11-year-old children (N = 30) induced to feel a happy mood were slower to locate a simple shape embedded in a complex figure than those induced to feel a sad mood. In Experiment 2, 6- to 7-year-old children (N = 61) induced to feel a happy mood found fewer embedded shapes than those induced to feel a sad or neutral mood. Happiness may have unintended and possibly undesirable cognitive consequences, even in childhood

Too close for comfort: Stimulus valence moderates the influence of motivational orientation on distance perception

The relationship between approach and avoidance motivational orientations and valenced stimuli has previously been discussed in relation to physical distance. However, it has remained unclear whether approach and avoidance can actually change how people perceive the physical distance to valenced stimuli. Drawing on research on motivational orientation and valence as well as the motivated perception account, we predicted that valenced stimuli incompatible with motivational orientation would be perceived as closer than compatible stimuli because they motivate the goal of resolving the inconsistency arising from discrepant affective information. This prediction was supported in a series of 4 experiments. Findings were consistent across different manipulations of motivational orientation, including motor movements (Experiments 1 and 2) and cognitive procedures (Experiments 3 and 4), and across different types of stimuli, including abstract words (Experiments 1, 2, and 4) and photos of concrete objects (Experiment 3). Experiment 4 further investigated the mechanism behind the influence of incompatibility versus compatibility between motivational orientation and valence on distance perception. The findings showed that, relative to compatibility, incompatibility resulted in participants solving more anagrams, presumably because the goal-related motivational state gave rise to a general state of activation. Furthermore, perceptual estimates were correlated with the activity of the Behavioral Inhibition System (BIS) and the activity of the Behavioral Activation System (BAS) relative to the BIS, further suggesting that goal-related motivation may be associated with perception. Overall, the present research adds to a growing body of evidence suggesting that visual perception is shaped by motivational considerations

Close or far? Affect explains conflicting findings on motivated distance perception to rewards

Research on motivated perception has yielded conflicting findings: Whereas Balcetis and Dunning (2010) showed that people approaching (vs. avoiding) rewarding objects (e.g. food) see them as closer, Krpan and Schnall (2014a) found the opposite. Furthermore, whereas Balcetis (2016) suggested that people who perceive rewarding objects as closer (vs. farther) should subsequently consume more, Krpan and Schnall (2017) showed that they actually ate less. We introduce affect as the missing link to explain these conflicting findings. Two experiments showed that approach and avoidance can either involve, or lack, an affective experience, which in turn determines how they influence perception, and how perception is related to behavior. Consistent with Krpan and Schnall (2017), non-affective approach (vs. avoidance) motivation made candies look farther; seeing candies as farther in turn predicted increased consumption (Experiment 1). In contrast, consistent with Balcetis and Dunning (2010), affective approach (vs. avoidance) motivation made these stimuli look closer; seeing candies as closer was associated with more being eaten (Experiment 2). Our findings therefore reconcile previous inconsistencies on motivated perception, and suggest that people's view of their surroundings is more dynamic than previously assumed